Holiday patterns changing

Holiday patterns changing

Research shows that Britons are taking fewer holidays but spending more. The survey by HolidayExtras.com demonstrates a 27% drop in the number of Brits taking five or more holidays but more than 60% are taking one or two holidays. While recession hit UK residents are cutting back on mini breaks, a quarter say they will be spending more money on fewer holidays, an increase of 5% year on year. Value for money is by far the most important factor for holidaymakers, with 64% saying it is the top consideration - 24% more than last year. Weather is the second most important issue (22%). Anxieties over exchange rates in the Eurozone appear to have evaporated since this time last year, with only 1% saying that this will influence their destination decision. Similarly, concerns over the environment loomed large last year gathering 11% of the vote, but this year the green agenda attracts concern from just 3% of British holidaymakers. Matthew Pack, CEO of HolidayExtras.com said: “Last summer was the year of the ‘stay-cation’ but the British weather seems to have knocked that holiday trend on the head. This year we’re all heading for the sun and voting for quality over quantity; which is excellent news for the country’s travel trade if not for UK hoteliers and B&B operators.”

Gary Marshall
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Gary Marshall
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