Families want traditional breaks

Families want traditional breaks

Young families are choosing traditional holidays, according to a new YouGov survey of more than 2,000 adults across Britain. The research, undertaken on behalf of VisitGuernsey, revealed that 91% of parents with children aged up to eight years old said their children could enjoy a holiday without theme parks or amusement arcades, while 75% of those parents planned to include traditional activities like country walks and cycling on their trip. Meanwhile 25% of parents said that a theme park appealed to them as a factor in a holiday destination. 77% said a coastal location and great beaches appealed, while being able to explore at one’s own pace appealed to 80%.”Young parents seem keen to provide their children with wholesome, authentic breaks rather than artificial tourist experiences,” said Guernsey’s Director of Marketing & Tourism Chris Elliott.”Maybe it’s the nostalgia factor, maybe the desire for a simpler kind of family fun, but it’s clear that traditional activities like cycling, walking in the countryside and rock-pooling are rapidly regaining popularity.”Underlining this, 75% of parents found a ‘relaxed, traditional atmosphere’ appealing in a potential holiday destination, while 64% said that a destination that is ‘authentic and genuine’ would appeal.

Gary Marshall
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Gary Marshall
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