Echo Arena Liverpool has become the first events arena to launch a mobile application for the iPhone. The application is free to download and allows users to access the arena’s forthcoming events, ticket availability and prices. “Our aim is to make our visitor’s experience in searching, booking and arriving as simple as possible. With an active Twitter and Facebook presence we wanted to continue to engage with our customers on the technological front and offer them the convenience of instantly searching and booking events for the Echo Arena directly from their mobile phone,” SAID General Manager of Echo Arena Tim Banfield. The newly launched application is the first version for the iPhone; a second version is already in development and will include further features to help spread the word about the arena’s programme of events.