A new study by leading tour operator Thompson has revealed that more Britons than ever are flocking to long haul and experimental destinations this year. Long haul bookings are already up by 14% according to Thompson, with popular destinations including India, Egypt, Morocco, Tunisia and Turkey. With the ever-growing demand for more far-flung destinations, Thompson is now introducing direct flights to Costa Rica. “Our latest figures show that Brits are determined to take a real break this summer and its awaycations all the way - not just sun and sand, but new cultures and locations,” said Managing Director of Thomson & First Choice Dermot Blastland. He added: “Consumers who hung back last year are more confident about spending this year and are benefiting from better deals outside of the Eurozone.” The study shows that almost half of people are looking to go further afield and have new experiences on holiday this year - with 95% of people saying experience is just as important as value for money.