RateTiger has launched a partner programme to help online travel websites become part of a hotel’s channel management plans. Travel websites and OTAs will be able to engage more with hoteliers through RateTiger’s various contract management, marketing activities and educational programmes. The new service will present further opportunities for hoteliers to manage all aspects of online distribution through RateTiger, where customers will be able to subscribe to new channels and expand their market reach.”Hoteliers need instant access to data and should be able to centrally perform updates across multiple channels to ensure they remain in control of their strategies - and this is where third-party websites can help,” said eRevMax International (who run RateTiger) Vice President Product Development Ragnar Strerath. “We are aware of the pressure and time constraints hotels are under and to become a partner in a centrally managed solution such as RateTiger will make it easier for our direct partners to manage rates and inventory consistently. This will return better rates for our customers,” added alpharooms.com Hotel Connectivity Manager Jo Hercberg.