New lifestyle hotel brand for Jumeirah

New lifestyle hotel brand for Jumeirah

UAE-based Jumeirah Group has revealed the name of its new contemporary lifestyle hotel brand - VENU Hotels - which will be launched later this year.The luxury hospitality group said it was in the “advanced stages of negotiation with developers interested in opening VENU-branded hotels in the Middle East, Northern Africa, Eastern Europe and Asia-Pacific” with further discussions with developers and investors taking place during this week’s Arabian Hotel Investment Conference (1-3 May).The company has also reported average occupancy rates of more than 92% at its Dubai beachside properties in April and said growth at its business hotels in Dubai, New York and London was “robust”.In addition to the 11 Jumeirah Hotels and Resorts currently operated by the group, Jumeirah has 32 management agreements in place to run hotels in key locations across the world. The company expects to open at least 10 new hotels within the next 18 months including Jumeirah Frankfurt, Jumeirah Messilah Beach in Kuwait, two hotels in the Maldives, Jumeirah Etihad Towers in Abu Dhabi, as well as properties in Al Ain, Dubai, Shanghai and others to be confirmed in the coming months.The group has reaffirmed its strategy of having 60 hotels signed up by 2012 and said it was “confident” of having30 hotels open in 2013. A key element of the growth strategy has been the development of a second brand to complement the strengths of the Jumeirah brand.Gerald Lawless, Executive Chairman of Jumeirah Group, said: “The high occupancy rates recorded at our hotels confirms that Dubai has maintained and consolidated its place as the preferred destination for discerning travellers. This, coupled with the robust performance of our business hotels in London and New York, gives us renewed confidence in rolling out our growth strategy and in confirming our plans to introduce a second brand later this year. VENU Hotels will, when launched, fulfil a clear market need and one that is highly complementary to the Jumeirah Hotels and Resorts brand. We are looking forward to a busy and exciting period opening new hotels, attracting new guests and introducing a new hotel brand concept to the world. We very much appreciate the continuing support to our parent company Dubai Holding to achieve our objectives.”

Gary Marshall
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Gary Marshall
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