Dubai hotel tactics dissuade UK buyers from attending ATM

Dubai hotel tactics dissuade UK buyers from attending ATM

Several major UK tour operators have told TDUK they are not attending this week’s Arabian Travel Market (ATM) because they are fed up with the inflexible pricing strategies of Dubai hotels.None of the four UK operators whom TDUK contacted, which included two large UK-based consolidators, were willing to reveal their names for fear of commercial repercussions, but said Dubai hotel tactics since the financial crisis had deterred them from attending the trade show, which runs in Dubai this week (4-7 May).And one, who declined to take part in the ATM ‘Hotels Get Real’ debate, which took place yesterday and discussed issues such as inflated room and F&B charges at Dubai hotels, as well as the absence of all-inclusive options, said it was for these very reasons he was not attending the show this year.”Dubai hotels need to get real and get real very fast – they had it so good for years, but one has to now understand that the inflated prices they used to command are no longer acceptable,” he said.The tour operator said he hoped the aforementioned panel discussion would “make the hotels in Dubai wake up to the reality that the boom days are over and that new pricing levels need to be found.”He added that Dubai was pricing itself out of the market and was no longer “en vogue” with British travellers.In that respect, it was losing out to competing destinations”It is for this reason that I, and a few other tour operators I know, are giving ATM a miss this year,” he said.”They are looking at other shows like INDABA (Africa’s largest trade show), particularly with the [football] World Cup coming up and the competitive prices South Africa offers.”

Gary Marshall
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Gary Marshall
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