Holiday Autos has launched its first UK advertising campaign in three years to remind customers of its place in the car-hire market. From 10 May, travellers in London will see the company’s existing character Wheelz in 250 taxi supersides and tip seats, underground Transvision panels in nine major stations, DEPs in eight major stations and online. “The car hire market is a very crowded one and we want to show consumers that we’re about more than price, we [have] been relied upon to provide high quality car hire for over 23 years,” said Holiday Autos Managing Director Stuart Nassos. “The creative is fun and the balance of media should deliver exposure to the core audience we want to educate and appeal to. We hope consumers find the campaign eye catching and informative and that it encourages them to find out more,” added Head of Marketing Hema Nagar.