British Airways has chosen Sabre to help it improve customer service and increase productivity for its ramp and airport agents. The Sabre Airline Solutions’ Qik Developer Tool, which is part of the reservations system (SabreSonic Customer Sales and Service), will allow the airline to create flexible graphic user interfaces to improve customer experience. It wil provide BA’s employees with more information about its passengers. “What we like best about Sabre’s Qik Solution is that it is completely configurable and simple to use. We can customise how agents work by delivering the information they need most at the right time to best serve our customers,” said BA Head of Software Engineering Mike Croucher. Sabre Qik Solutions is already used by Lufthansa, South African Airways, Air New Zealand, Southwest Airlines and Thai Airways to streamline business operations. “It is one of many solutions we have developed to help airlines increase productivity, reduce costs and increase revenues,” explained Sabre Airline Solutions Senior Vice President of Passenger Solutions Jim Barlow.