Visit Chester & Cheshire has launched a show reel to show event buyers what the destinations have to offer. Designed to target the business tourism market, the one-minute video clip incorporates unusual facts and figures about the region and its venues, reflecting the boards’ numbers campaign. Our new show reel will be used as a marketing tool for the destination at a number of exhibitions in 2010 and through our e-marketing campaigns. Following on from our successful ‘numbers’ advertisements, we hope this helps buyers to visualise the benefits of Chester and Cheshire and encourages them to hold their next event within our region,” explained Visit Chester & Cheshire Business Tourism Account Manager Fiona Brown. View the reel at www.youtube.com/watch?v=kcbi_somjjY.