Carlson Hotels has entered an agreement to use Sabre Hospitality’s Direct Connect XML (DCX) booking platform. The technology will create a simpler and more efficient process for agents booking with the hotel brands and allows Carlson Hotels to increase the content, product and promotions directly to those connected to Sabre’s GDS. “Enabling Sabre’s DCX provides us the ability to more effectively and efficiently communicate with the global travel agency community,” said Carlson Hotels Vice President Distribution and Reservation Services Christine Brosnahan. “The DCX supports our Look To Book Travel Agency program which is our loyalty program for travel agents”. “Sabre Hospitality Solutions’ DCX was designed to enhance user experience and create technology that can keep up with ever-increasing technological demands in the travel industry,” said Sabre Hospitality Solutions Chief Operating Officer Stephen Fitzgerald.