Online coach holidays consolidator, Door2Tour.com, has reported record sales for Chelsea Flower Show packages this year, with a 76% increase in sales compared to 2009 despite rocky weather conditions at the start of 2010 threatening to put many people off.
Although, according to the UK Met Office, England experienced the coldest January across the UK since 1987, interest in the flower show started much earlier in the year, with sales up an incredible 581% this January compared to 2009. Factors thought to have contributed to the increase are early signs of economic recovery, heightened public awareness of the flower show (brought about by intense media coverage last year), and customers booking well in advance to avoid disappointment.
Kate Glanfield, Web Manager of Door2Tour.com, said: “Temperatures may have hit rock bottom in January, but far from putting people off, demand for this year has reached an all-time high. A lot of people have booked well in advance after leaving it too late to book their seats for 2009, and the likes of celebrities such as James May, who unveiled his infamous Plasticine Garden last year, have undoubtedly catapulted the show into the mainstream spotlight and contributed to demand for tickets in 2010.”