Iceland takes advantage of media coverage

Iceland takes advantage of media coverage

Iceland’s government and tourist board has taken advantage of the ash cloud media coverage by launching a new Inspired by Iceland campaign in the UK. “The eruption has definitely raised awareness for our destination,” the board’s Marketing Manager for UK and Ireland Sigridur Groa Thorarinsdottir told Travel Daily. “Inspired by Iceland is aimed to assure people that Iceland is more awake than ever and that now is the time to visit, not to stay away. Our natural wonders and landscapes are now known far and wide, which we are confident will have a positive impact on tourism.” She admitted the volcano had not affected Iceland’s tourism adversely as it was not near the main tourist attractions or capital Reyjavik. “If anything it has been a very exciting time for tourists visiting us, with many Icelandic operators offering tours to our world-famous volcano,” added Thorarinsdottir. She also praised airlines for changing schedules when Iceland’s main international airport was temporarily closed. “Throughout the eruption Iceland has been open for business, and when our main international airport Keflavik closed periodically because of the ash, Akureyri airport in North Iceland was open,” she explained. “The airlines responded to the changes extremely efficiently to limit disruption for passengers and I hope these inconveniences are now all behind us with the eruption having stopped.” Volcanic activity from Eyjafjallaj

Gary Marshall
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Gary Marshall
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