Accor announces hotel openings

Accor announces hotel openings

Accor announced its further expansion for China last night at the ‘World of Accor Expo’ event. Four new hotels will open in China under the Pullman and Novotel banners. “China has been a major growth engine for the company since it first tapped the market 26 years ago in which period Accor has grown its network to 94 hotels across all segments of the market,” explained Accor Greater China Senior Vice President Robert Murray. Pullman, which targets business travellers, has committed to develop 14 hotels, including the Pullman Zhangjiajie, Hunan Province which opened earlier this month. Pullman Lijiang Resort & Spa and Pullman Oceanview Sanya Bay Resort and Spa are also due to open at the end of the year. “The slowing of economies and growth in domestic tourism have contributed to the demand of the Pullman brand,” said Murray. Accor has also revealed two new Novotel hotels in Nanjing, Jiangsu Province. The Novotel Nanjing East Suning Galaxy in Xuzhuang Software Park, will commence operations in December while the 340-room Novotel Nanjing Central Suning Galaxy is scheduled to open in late 2012. In Shanghai, the Grand Mercure Shanghai Zhongya will open at the South Square of the railway station. As well as the developments, Accor is ensuring all hotels give something back to the community through its CSRs. The programme, which has been designed to help people with HIV/AIDs, is being introduced across the Shanghai network in June. It starts with selling eco-friendly bags made by women who had been affected by the disease. “The beauty of this program is that it is more than just donating money, it involves multi sectors and the community working together to create a sustainable, viable social enterprise,” said Murray. “We are working to give this community a skill that makes them self sufficient for the future. With our focus on women and children, we hope to amplify what is often silent discrimination, and improve the lives for communities in difficulty.” Accor also received a 2010 Tourism for Tomorrow Award from this year’s World Travel & Tourism Council (WTTC).

Gary Marshall
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Gary Marshall
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