Royal Caribbean partners with Dreamworks

Royal Caribbean partners with Dreamworks

Royal Caribbean announced today it has signed an agreement with film company Dreamworks Animation. Under the new deal, characters and activities associated with the company’s most successful films will be rolled out across four of Royal Caribbean’s ships. “As a family brand we think Dreamworks is a great brand to bring into our portfolio,” said Royal Caribbean Senior Vice President Hotel Operations Lisa Bauer. “I can’t wait to see the reaction of our guests”. Dreamworks CEO and Director Jeffrey Katzenberg said it looked forward to ‘going out at sea’ and that guests would be able to interact with the characters from Shrek, Madagascar, How to Train your Dragon and Kung Fu Panda. “We’re thrilled to bring our characters to life and create an incredibly unique experience throughout the world,” he added. Royal Caribbean CEO and President Adam Goldstein revealed the Allure of the Seas would lead the Dreamworks activities when it is launched in December. “There will be meet and greets, character meals, an ice show and Aqua Theater show based on How to Train your Dragon or Madagascar,” he unveiled. “We think the appeal across the board to adults and children will be able to tap into this relationship”. Bauer said the activities would be extended to Liberty of the Seas in January, in February Oasis of the Seas will have Dreamworks offerings and Freedom of the Seas will join them in March. Other features include a sail-away party, character breakfasts, photo opportunities and showings in the 3D theatre. “At the core, we are both in the business for entertaining,” added Katzenberg. In staterooms there will also be a dedicated channel showing the films. “There will be many touchpoints where guests can interact,” explained Goldstein. He also added that the services would be free of charge as they appeal to all age groups. “The reason why we are not charging extra is because the breadth of appeal,” he revealed. “To our travel agent partners, we hope you are excited as we are because this gives you an opportunity to say this is something original and the purchase opportunity just became more valuable”.

Gary Marshall
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Gary Marshall
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