Sabre Red launched

Sabre Red launched

Sabre Travel Network has launched Sabre Red, a new travel solution with a personalised workspace. The system is said to enable agents to cope with airline ancillary fees, the growth of mobile technology, respond to changes in preferred supplier agreements and boost customer loyalty. At the centre of the platform is Sabre Red Workspace, a personalised desktop that is set to provide faster start-up times and more stability through its integrated apps. “Instead of a blue screen with a flashing prompter they will start their day with a workspace configured by that agency,” said Sabre Vice President of Customer Marketing Brian Houser. He explained that email, calendars and news feeds could be added to this. New mobile technologies include an automated service that sends information to travellers through pre-trip, in-trip and arrival notifications such as weather reports, check-in times or delays. Post-booking automation and an expected increase in preferred supplier sales are other features of the service. Sabre Travel Network President Greg Webb said the platform had been built to help balance the multitude of holiday options that customers now have. “Customers want something they can touch and feel today and that’s what we’re delivering, with more great capabilities being rolled out throughout 2010 and into 2011,” he explained. “We’ve spent the past six months pilot-testing with more than 250 customers around the world and plan to upgrade all our customers onto the new Red Workspace in the coming months,” added Webb. Sabre Red Workspace is free to Sabre-connected agencies although some features require a fee. It can handle multiple GDSs and will use GDS formats or a graphical view.

Gary Marshall
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Gary Marshall
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