BTC responds to airline content access

BTC responds to airline content access

Business Travel Coalition has raised concern over American Airlines’ plans to make GDS, online travel agents and travel management companies pay for access to content on AA.com. The AA Direct Connect service is a direct link to the airline’s reservation system for availability, shopping, pricing, booking and ticketing transactions. Services would only be available through the airline’s website or the TMCs that invest in them. “Making it harder to compare by charging for some features and not for others is problematic, but forcing an agent or corporate to support a direct-connect link to the airline system seems a step too far,” said Advanced Travel Partners UK Director of Group Operational Development Gary Hance. “Should this logic prevail then it is feasible to see TMCs and their corporate customers required to maintain and finance direct-connects to many airlines in order to best serve their travellers.” He urged American Airlines to rethink the policy as it could cause bigger expense for travel bookers. BTC stressed the industry needed informed choices as the airline sector becomes more concentrated. “Fragmenting content in a way that leads to the inefficiencies of multiple systems and interrupted workflows shows a troubling lack of responsiveness to that reasonable consumer demand,” said BTC Chairman Kevin Mitchell.

Gary Marshall
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Gary Marshall
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