The Advantage Travel Centres ‘Kids on Holiday 2010’ survey has revealed that less than 10% of children want to visit a kids club on holiday, preferring to spend time with their parents on the beach or at a water/theme park. Several holiday companies and hotels have updated their facilities for children over recent years, but it seems the pre-conception of these clubs are not attracting the younger generation. However, more than 60% of children say that going on holiday is what they want to do most this summer and around a third said their parents let them help decide where to holiday. “Holidays have traditionally been a time for the whole family to have some fun and spend time together,” said Advantage Chief Executive John McEwan. “I’m glad to say that despite the constant talk of family values diminishing, celebrity culture being king and the nation’s children turning into insular computer crazy couch potatoes, the annual family summer holiday is still alive and kicking”. Beach destinations were the top choice at 94%, followed by a theme park holiday and then a private villa with a pool. A hotel with a pool came fourth and an activity holiday was fifth. Camping, city breaks, cruising and skiing holidays followed respectively. Children surveyed said missing their friends is the worst thing about being away (46%), followed by missing their pets (32%) and 25% wanted their friends to travel with them. Music is their favourite thing to take on a trip and many liked to spend their holiday money on souvenirs. On the environment, 67% of children think it is more difficult to recycle on holiday and 64% said hotels should do more to save energy.