VisitLondon launches viral campaign

VisitLondon launches viral campaign

VisitLondon has launched a viral campaign starring Boris Johnson to commemorate the launch of London’s first International Conference Centre (ICC London ExCel). The Mayor of London takes on the role of a virtual black-cab driver in the seven videos for the ‘Take me there Boris’ campaign. The films are part of an overall ‘London as centre of Excellence’ initiative and tie in with the launch of the ICC London ExCel on Thursday. “The launch of London’s first ICC represents a new era in business tourism for London and an ability to generate large event business that London has in the past lacked the facilities to do so,” said Visit London Director of Business Tourism Tracy Halliwell. “We feel the film is a great way of sharing London’s rich history with leisure and business visitors in a fun and entertaining way.”

Gary Marshall
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Gary Marshall
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