Brits still heading to Florida

Brits still heading to Florida

Florida Keys Tourism Council has revealed that Brits are still holidaying to Florida this summer despite the BP oil spill.  Florida Keys and Key West UK PR Director Kate Burgess told Travel Daily this was because people knew the popular areas of the US state were not hit by the oil spill. “There have been very few cancellations from the UK market,” she explained. “All anecdotal evidence from UK agents and operators shows that the Brits market is not affected as the main focus is on Orlando and Miami, and people know that Miami is not affected.” She said some beach areas had been closed but these were not the places that Brits usually visited. However, the National Oceanic and Atmospheric Administration (NOAA) has now suspended its daily production of offshore trajectory maps because a change in ocean currents is moving the oil away from the Florida Keys. Burgess admitted it was difficult to let the  industry, particularly the domestic market, that things are operational in the area. “The majority of what we do is to actually clear people’s perceptions,” she explained. “Like with 9/11, people assume a place cannot be visited”.  This has been the case in the domestic market, where businesses have seen cancellations.  “The domestic market has been affected as American people don’t understand that most of the areas are far away from the oil spill and have not been hit,” said Burgess. “Forward reservations aren’t coming through as much as they thought.” In a bid to tackle this problem, Florida Keys Tourism Council and Visit Florida have both launched a campaign to allow visitors to see what is happening in the state. “Half a million dollars has been given to the Florida Keys by Monroe county which will be put into a new advertising campaign,” revealed Burgess. Further afield, Visit Florida is taking advantage of BP’s free advertisements and $25m (approx.

Gary Marshall
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Gary Marshall
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