TripAdvisor has acquired the UK independent holiday home website holidaylettings.co.uk. The acquisition marks the continued expansion into the holiday home market, following the launch of vacation rentals and an investment in FlipKey.com. “Our acquisition of Holiday Lettings significantly enhances the choice of fantastic holiday homes available to the TripAdvisor community, particularly within Europe,” explained TripAdvisor Founder and CEO Steve Kaufer. “This exciting acquisition will expand our services for home owners and property management companies in the vibrant European marketplace and build on the strength that FlipKey has established in the U.S. market,” added TripAdvisor for Business President Christine Petersen. TripAdvisor for Business allows hospitality businesses such as Holiday Lettings to target the website’s users with marketing services. Holiday Lettings will continue to operate independently. “The combination of our holiday home marketing expertise with TripAdvisor’s leadership in the travel community is a natural fit certain to benefit both holiday home owners and those looking for a great hotel alternative,” said holidaylettings.co.uk Co-Founder and Managing Director Ross Elder.