VisitScotland targets business market

VisitScotland targets business market

VisitScotland’s Business Tourism Unit has embarked on a marketing tour of the UK to bring more MICE revenue to the country. The team began with a mobile workshop touring cities in the North of England to visit event and meeting planners. Hotel Missoni, The Old Course Hotel, SECC, Royal Yacht Britannia, Cameron House Hotel, Malmaison & Hotel du Vin, Dundas Castle and Edinburgh Convention Bureau all joined the team for the networking events. Later this week the unit’s London office will do a similar session at Somerset House. “Although Scotland is easily accessible from across the UK and is a popular destination for meeting, conference and event organisers, it really helps us to punch above our weight when we take a flavour of Scotland to them,” said Head of Business Tourism Caroline Packman. “The tour bus and event at Somerset House are only two of a number of marketing events the BTU organises throughout the year and they always result in significant bookings for our venues and services.” Business tourism accounts for 20% of Scotland’s tourism income and Edinburgh and Glasgow have been noted as key competitive cities. The country’s portion of all international association meetings hosted in the UK rose to 29 per cent this year.

Gary Marshall
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Gary Marshall
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