Royal Caribbean has launched a new promotion, the Wow Sale, to offer agents the chance to win a VIP trip on Allure of the Seas. From 1 July and throughout the month, agents who make and confirm a booking for a 2010 sailing with RCI will be entered into a daily prize draw for the all-expenses paid cruise. To support the Wow Sales, RCI has created support materials for trade partners, including posters, flyers and a marketing campaign to drive awareness and bookings. “We’re raising awareness of some great cruises with this unprecedented Wow Sale,” said RCI Head of Field Sales Mark Walters. “Winning the chance to be onboard the new ship Allure of the Seas for the launch celebrations in Florida will be a once-in-a-lifetime event for anyone, and so we hope it gets agents behind selling more Royal Caribbean International cruises that in turn can win cruises for their clients too.” Other prizes included in the draw include a Blu0ray player with Dreamworks titles, magnums of champagne, LCD televisions, Links of London jewellery, Wii consoles, digital cameras and sunglasses. For more information visit www.cruisingpower.co.uk.