Operatorof regional hospitality websites, iknow-uk, has witnessed a surge of bookingssince England’s defeat to Germany in the World Cup last weekend. The company,which operates 14 regional accommodation and hospitality websites covering for Britishholiday destinations, saw enquiries begin to rise within hours of the gameand rose by 30% across all of its websites on Monday.
“We began to see hits across all of ourwebsites rise from the minute that England crashed out of the World Cup onSunday, said Managing Director of iknow-uk Marcus Simmons.
“Itlooks like people have been avoiding booking their holidays while they waitedto see how far England would progress in the World Cup. The most populardestinations seem to be coastal towns and our accommodation customers in thoseregions are now preparing for a surge of holidaymakers looking for a lastminute deal.”
Meanwhile, VisitBritain has aid the ‘staycation’ phenomenon may be here to stay. Tourism statistics from last year indicate that England experienced an 18% increase in the number of UK trips taken, with holiday makers spending