Birmingham’s visitor numbers increased by 0.4 million in 2009, according to annual figures released by research group Global Tourism Solutions . the company’s STEAM report revealed that visitors coming to the city rose to 32.6m last year, an increase of 1% from 2008. Figures also revealed an increase in the amount of time visitors spent in the city, with the average number of days up by 2%. However, the total revenue from visitors dropped by 4% as budget-conscious consumers become keen to drive down costs in areas such as retail, transport and recreation.
One area of the visitor economy which has benefitted from an increase in expenditure is the accommodation sector. The STEAM research, using a method employed by the UK’s major cities to assess the impact of visitors, outlined an overall increase in accommodation expenditure from