New Orleans ranks first in US growth markets

New Orleans ranks first in US growth markets

New Orleans has ranked first in growth out of the top 25 US markets for January-May 2010. According to data from Smith Travel Research, the city posted a 15% increase in RevPar over the same period in 2009, ahead of New York, Boston and Chicago. The rankings come after a five-year marketing campaign by the New Orleans Convention and Visitors Bureau (CVB) to change the city’s image after Hurricane Katrina in 2005. New Orleans has also had to deal with the oil crisis, although it is 100 miles away in the Gulf Coast. The CVB also believes the Saints’ victory at the Super Bowl has created ‘new positive imagery of the city’. “Despite the environmental disaster in the Gulf, consumers have clearly re-discovered New Orleans as one of the hottest destinations in America,” said New Orleans CVB President and CEO Stephen Perry. “While we are proud of our number one status, we must acquire new resources to aggressively market New Orleans to potential travellers.” Tourism is worth US$5 billion (

Gary Marshall
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