The Address Hotels and Resorts has entered a partnership with Skywards, Emirates Airlines’ frequent flyer programme. Under the new deal, which was sealed in a ceremony at Level 152 of Burj Khalifa, guests at the hotels will be able to collect Skywards Miles. “The partnership with Emirates Skywards for this customer engagement programme is an added incentive for our guests,” explained Emaar Hospitality Group and Emaar Hotels & Resorts (who looks after The Address) Chief Executive Officer Marc Dardenne. “The partnership will further strengthen the travel and tourism sector and highlights the strong public private sector linkages in Dubai.” Guests can also earn miles for using the hotels amenities during their stay such as laundry, telephone facilities and the dining options. One mile will be received for every US dollar spent across any of the five Address hotels.