Hotels ‘dishonest’ about green credentials

Hotels ‘dishonest’ about green credentials

More than half of accommodation providers have ‘misleading’ green policies, according to the Green Tourism Business Scheme. The environmental Certification programme, which is endorsed by VisitBritain, revealed hotels tend to exaggerate their green credentials. Common ‘fibs’ include claiming that food is locally sourced, when it comes from a nearby supermarket; claiming to be low-energy for using low-voltage lightbulbs and providing ‘recycleable’ instead of ‘recycled’ goods.Managing Director Andrea Nicholas told travel daily that travel agents must ensure the hotels they recommend to environmentally aware customers have been checked by a third party. “if a company sayds they buy food locally but here local supermakert buys everything from Indonesia it’s not really locally sourced,” she added. “”Consumers are gradually becoming more savvy about these things and travel agents need to be aware that this can be a problem with hotels that describe themselves as “environmentally friendly.” At present, the green certification programme has a far greater number of members in Scotland, indicating this region for the UK is more ‘green aware’. “I think that Scotland’s landscape is so naturally beautiful and full of wildlife that the hospitality sector is looking to preserve that,” explained Nicholas. She added that Cornwall also boasts a high number of accredited hotels. “The coast has been greatly affected by tourism and business down there wants to help keep themselves green as well as educating travellers.”

Gary Marshall
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Gary Marshall
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