‘Mett’ could replace Med as top destination

‘Mett’ could replace Med as top destination

An emerging area nicknamed ‘the Mett’ will overtake Mediterranean resorts as the top destination for UK holidaymakers, according to The Co-operative Travel. Bookings to the Costa del Sol, Algarve and other Med resorts have dropped 11.6% compared to the Mett’s increase of 23.4% and the company believes the two could swap places by the end of 2011. “The growth of all-inclusive deals, which appeal to people wanting to fix the total cost of their holiday, has helped to increase demand for these fast-growing destinations,” said The Co-operative Travel Director of Retail Distribution Trevor Davis. “At the same time increased capacity and the high cost of the Euro have both contributed to a significant rise in bookings.” If the company’s predictions are true, this would mean that by summer 2012, the Meet would have 38% of UK package holidaymakers. Mett has been devised from the Co-operative Travel’s key destinations: Morocco, Egypt, Tunisia and Turkey.

Gary Marshall
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Gary Marshall
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