Amadeus increases budget hotel offering

Amadeus increases budget hotel offering

Agents can now book and search for 42,000 more budget hotel rooms through Amadeus following a distribution agreement with Premier Inn. The deal will allow the budget hotel chain to expand its distribution in the UK and Ireland markets but also build its presence in France, Spain, Germany and Italy. “Having Premier Inn content is great news for us as it further increases our UK and Ireland market coverage and gives Amadeus a well-balanced portfolio of hotel content across all price ranges,” said Amadeus Head of Hotel Distribution Hugo Ehrnreich. “This is an important part of Amadeus’ commitment to providing relevant content, as recent feedback from our travel agency partners shows that demand for budget hotels is soaring.” The implementation of Premier Inn’s properties will take a month and work in phases, starting with airport and major city hotels.  “Through Amadeus we’ve got a real-time data exchange to instantly provide our content to bookers all over the world,” added Premier Inn Marketing Director Gerard Tempest. “It’s an extremely cost-effective solution and we are fortunate to be able to use the same provider for our revenue management and global distribution solutions.”  All Premier Inn content will be fully bookable from mid-August.

Gary Marshall
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Gary Marshall
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