The Turkish Culture and Tourism Office UK has advised British travellers that the destination is safe, despite recent terrorist threats. With 2.7 million visitors expected to arrive this year, the board is assuring tourists the risk is minute. Turkish Culture and Tourism UK Office Director, Irfan Onal told Travel Daily that the FCO only advises against travel to the remote areas of Hakkari, Sirnak, Siirt and Tunceli in South Eastern Turkey, which is far removed from the tourism centres in the rest of the country. “In every corner of the world there is the threat of terrorism unfortunately and as in all countries affected Turkey sees as its top priority the protection of its visitors as well as its own population. One shouldn’t forget that Turkey is one of the safest countries in the world,” he added. Away from the costly euro zone, the country has seen its popularity rise by 12% this year, as destination awareness grows and investment expands. “Turkey is not just a sun and sea destination,” explained Onal. “It is also successful as a cultural, nature, activity, health and city break tourism destination. Investment in these areas has also risen greatly, so that Turkey’s tourism potential is always growing and expanding.” Meanwhile, the Tourism board points out that Turkey is a versatile destination, for luxury holidays or more affordable trips. “British tour operators and agents selling Turkey are in a position to get steady income from dealing with us. Turkey is a burgeoning economy, in parallel with this the country’s tourism also has great scope for the future,” added Onal.