Corporate travel professionals are increasingly using social media to communicate with travellers and gain industry information, according to a new survey. Research from American Express Business Travel (AEBT) eXpert insights found that there was a rise in business-to-business use of social media and respondents also had high expectations that webcasts, forums and online video would be part of their communication plans in the future. Half of respondents said they used social media and mid-sized companies were most keen to adopt them (59%). Reducing cost was a main priority (43%), followed by vendor and services research (42%) and finding travel patterns (34%). “As businesses around the globe alter the way they communicate and receive information from clients and prospects, social media has also proven to be a useful and effective tool to share pertinent information with employees and drive change in organisations,” said AEBT Director of eXpert insights Christa Degnan Manning. As a result, AEBT has now created its own social media platform, BusinessTravelConneXion. “We will continue to provide a free forum to share ideas, connect community members, and offer webcasts, videos and blogs to meet the demand for industry information and connection entrepreneurial travel category managers are looking for today,” explained AEBT Vice President, Corporate Affairs and Marketing Services Alicia Tillman.