KLM has launched its first campaign targeting the gay market in the UK through an online viral game. The KLM Gay Getaway game will take players on a whistle-stop tour of KLM’s top gay destinations as they answer a series of multiple choice questions. “KLM has long been a supporter of the gay community in the Netherlands so targeting the UK’s gay community is a logical next step for us,” explained KLM Royal Dutch Airlines UK and Ireland Marketing Communications Manager Verane Brissaud. “The UK’s gay community is very internet savvy and is active on a wide range of social media sites and blogs”. The game will be launched this Wednesday (28 July).