WTM launches LGBT survey

WTM launches LGBT survey

World Travel Market has announced it will unveil the results of its largest lesbian, gay, bisexual and transgender (LGBT) travel survey as this year’s event. The survey, which will run in conjunction with gay marketing company Out Now, is set to reveal information on LGBT travel habits including preferred destinations, tourism spend, lifestyle preferences, frequency of air travel, income and gay honeymoons. “Out Now and WTM have worked together for five years, promoting an understanding of the lesbian and gay tourism market development,” explained WTM Chairman Fiona Jeffrey. “We are pleased to bring a previously unattainable level of market insight into the varied and diverse consumer needs of one of the world’s most important travel and tourism market segments at WTM 2010,” added Out Now Chief Executive Ian Johnson.

Gary Marshall
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Gary Marshall
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