The Middle East’s leading travel exhibition, Arabian Travel Market (ATM) is set to take place from 2-5 May 2011. This year, the show will have four days for business as well as maintaining a dedicated session for consumers. “We have decided to change the format of the show after a survey revealed that the majority of participants wanted more time to explore business opportunities, while also retaining a consumer element. The new format accommodates that request,” said Reed Travel Exhibitions Group Exhibition Director Mark Walsh. The 2011 show will take place at the Dubai International Convention and Exhibition Centre.