ME bookings surge 63% for RCI

ME bookings surge 63% for RCI

Royal Caribbean International (RCI) has seen a 63% surge in bookings from the Middle East market. Its data revealed that guests from the region sail for an average nine nights and the Mediterranean and Caribbean have become the most popular destinations. The increase has been across the RCI, Celebrity Cruises and Azamara Club Cruises brands. “With the support of our travel agent partners, targeted marketing and PR initiatives for the introduction of our first ship Brilliance of the Seas  to the region in January, we’ve put a spotlight on the joy of cruising,” said RCI, Celebrity and Azamara Executive Director for Middle East Lakshmi Durai. “All Middle East markets performed well, with UAE and Lebanon doubling their guest bookings and new ships like Oasis of the Seas and Celebrity Cruises’ Solstice Class, proving to be very popular.” RCI has now raised its full-year profit forecast by 4-5% after its second quarter recorded a net income increase to US$60.5m.

Gary Marshall
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Gary Marshall
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