Young Brits are taking more holidays than families, according to new research. According to Tesco Bank, holidaymakers aged between 18 and 34 are prioritising holidays, with 39% planning to spend more on holidays this year. In contrast, families with parents aged 35-54 are still budgeting and a quarter said they would not take a holiday this year. “”Despite ongoing financial pressures for many people, it seems that holidays are being seen as a well deserved reward by many in 2010,” said Tesco Bank Head of Travel Money John Howells. Young people surveyed said they deserved a holiday (36%) after the hardship of the recession and were expected to travel further. A fifth would take an all-inclusive holiday whilst 16% would book a high star rating hotel compared to last year. However, 35% of also liked the price leniency of self-catering accommodation.