Private jet booking network PrivateFly is expanding its online products and website for the travel trade. The company, which has just signed a deal with lastminute.com, has hired a new Website Manager in the form of Alex Nott to make its site more user-friendly. “There are different levels of integration with our booking tool,” PrivateFly’s Marketing Director Carol Cork told Travel Daily. “Some users get a log-in for our website and then they can get instant pricing for jet hire cost, business class and first class seats”. She explained that other partners, such as the Manchester Airport Group and lastminute.com, had integrated PrivateFly’s system into their websites. Meanwhile, Cork stressed that the tool provided an alternative to charter flights for both corporate and leisure customers at roughly the same cost. “Private jet hire is not just for the super-rich and celebrities,” she said. “It is popular with corporate guests as it gets them to meetings quicker, but we have also helped arrange hen parties, birthdays and golfing trips.” Trips like this, which sometimes involve groups of clients with different requirements or locations, can be daunting for some agents. As a result, PrivateFly’s online offering has been developed to help agents previously confused or put off by the complex, offline modes of booking private jet hire. “We realised early that it was not considered part of the industry as it doesn’t follow the same patterns [for booking],” explained Cork. “It was intimidating for some, so we wanted to make it accessible on a commission-share basis.” In the future, she explained that the company would continue to expand its partnerships and build its ‘widget’ for clients such as hotels or destinations. This price comparison tool allows companies to draw attention to the private option and gain a revenue share on bookings.