Ski industry affected by capacity

Ski industry affected by capacity

The reduction the number of travellers taking ski holidays has been attributed to lack of capacity amongst tour operators. According to the Crystal Ski Industry Report 2010, the number of skiers fell from 1.06million in the 2008/2009 period to less than one million in the 2009/2010 season. “Last year, tour operators had lots of places on skiing holiday but due to the recession, lots of these were left empty,” Ski Club spokesperson Betony Garner told Travel Daily. “in 2009 and 2010 operators vastly reduced their capacity which is a key reason behind the reduction.” This year, the industry is expecting a rise, with more winter sports fans returning to the slopes. “Realistically we think numbers will be pretty static. More people may come back for ski holidays but those who would have travelled two or three times in one winter may only come one,” added Garner. She added that popularity this winter will rest heavily on Euro and Swiss Franc exchange rates and snow conditions. In terms of location, Italy is rapidly becoming a firm favourite due to the lower prices. “The cost of food and beverages in France and Switzerland can be a lot higher than Italy which is encouraging many people to travel there.”

Gary Marshall
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Gary Marshall
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