Affordable holiday company reaps rewards

Affordable holiday company reaps rewards

Independent holiday company Alpine Elements has released figures confirming record profits and occupancy levels of 89.36%. Founder James Hardiman said the company had ‘bucked the trend’ to achieve growth. “We offer affordable all inclusive summer activity and ski holidays so groups, couples or families can enjoy their holiday without worrying about any extra or incidental costs,” he explained. “We also offer an ash cloud guarantee which, earlier in the year, spurred bookings, but overall I believe our growth has been largely due to the efforts we’ve put in to re-engineer our product to meet customer’s requirements. We’ve done this by offering group booking discounts, free lift passes and more ‘all-inclusives’. In addition we squeezed our chalet and hotel owners for lower rates and have passed these savings onto our guests.”

Gary Marshall
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Gary Marshall
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