Eurostar focuses on Premier class

Eurostar focuses on Premier class

Eurostar has launched a business campaign focusing on its Premier classes. The campaign, which is deisgned to highlight the benefits of business travel, uses the tagline ‘Let Your Mind Explore’. The new initiative will start with a series of TV idents which “top and tail” various news bulletins on Sky News and Bloomberg television channels and will run for the next 3 months. “While our business traveller figures are on the increase, many of our key corporate and independent clients continue to be in the position of having to make tough decisions about their choice of travel class,” said Eurostar Director of Sales and Marketing, Emma Harris. “That is one of the main reasons, after extensive research and feedback from our business travellers, corporate clients and business travel agents, we have introduced Standard Premier, which will perfectly complement our existing classes.”

Gary Marshall
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Gary Marshall
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