New Zealand sees drop in British arrivals

New Zealand sees drop in British arrivals

UK arrivals to New Zealand between July 2009 and 2010 have fallen 5.6% from the previous year. Some 246,568 British tourists have visited the country in the past year but Tourism Board has predicted a major rise for the next 12 month period, particularly for the Rugby World Cup which goes ahead in September 2011. Tourism New Zealand Regional Director for UK and Europe Gregg Anderson told Travel Daily the decrease in numbers for 2010 was down to a range of factors. “Part of the problem was the recession and many people probably chose short haul destinations instead as they are cheaper,” he explained. “We were also greatly affected by the ash cloud crisis, like many other countries, and also the World Cup. South Africa accommodated many long-haul travellers this summer due to the fact it was hosting such a big sporting event.” This year the tourism board is keen to work closely with the UK travel trade to promote the destination to travellers. “We host regular web training sessions and have ongoing programmes for different parts of new Zealand so that travel agents and operators can learn more about the country,” said Anderson. He added that trade members should visit http://www.newzealand.com/travel/trade to gain more information and interact with Tourism New Zealand. In terms of next year’s Rugby World Cup, Anderson urges early bookings. “Accommodation may be hard to find if people leave it last minute, particularly in the run up to the final games. Early booking is the best option for all travellers.”

Gary Marshall
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Gary Marshall
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