VisitBritain has announced the launch of its e-learning programme, ‘The BritAgent Specialist Programme’, in Thailand.
The BritAgent Specialist Programme is designed to provide specialised training to travel agents, working with them to develop their knowledge of Britain’s offerings and equipping them with necessary skills to sell Britain effectively to Thais.
Keith Beecham, Overseas Network Director for VisitBritain, said “This investment into training and upskilling demonstrates VisitBritain’s commitment to supporting the travel trade and reflects the value of the industry to tourism in Britain.”
One key benefit of the system is that it will help travel agents in Thailand gain the specialised knowledge to cater to the volume of tourists who will be interested in to travel to Britain in the lead up to, and during, the London 2012 Olympic and Paralympics Games.
“Travel agents play a crucial role in assisting our visitors to plan and book their Britain holiday. By launching the Britagent Specialist Programme in Thailand, we are able to provide travel agents the necessary tools to offer improved service to our Britain customers, and take advantage of the increased visitor potential in the lead up to the Olympics,” says Sumathi Ramanathan, manager Australasia and SEAsia.
BritAgent is designed to be completed at the participant’s own pace. It is provided free upon registration and is completely accessible online. It provides agents various facts and figures about Britain, travel tips and advice, as well as techniques to properly market and match destinations according to traveler’s preferences and personalities. Once they have completed the program, the agent is awarded BritAgent status. Their travel agencies also receive Preferred Agency Status with VisitBritain.