Aloft opens in Europe

Aloft opens in Europe

The first Aloft hotel in Europe opened last weekend in Brussels. The modern brand, a branch of Starwood Hotels & Resorts, opened the Aloft Brussels Schuman on Sunday and is owned by the Thornsett Group. Aloft already operates hotels in the USA, Canada, China, UAE and India and plans to introduce the brand to Thailand and the UK. “The launch of Aloft in Europe underscores the strength of the Starwood network and the power of the Aloft brand,” said Starwood’s Senior Vice President, Specialty Select Brands Brian McGuinness. “Aloft’s emphasis on high design and affordability translates globally and is attracting a growing group of loyal travellers.”

Gary Marshall
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Gary Marshall
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