Centara Hotels & Resorts has signed a deal with the Nova Group to manage three properties in Pattaya and one in Bangkok. The four properties, which are currently under development by Nova and Harilela Group of Hotels, will be run under the new ‘Centra’ and ‘Centara Residence and Suites’ brands. The properties will be named Centra Pattaya Resort; Centra Nova Hotel and Spa Pattaya; Centara Residence and Suites, Pattaya and Centra Sukhumvit 15 Hotel, Bangkok. Centara aims to target long-stay corporate guests and leisure travellers with the new brands. Centra has been created as a ‘value’ brand, while Centara Residences and Suites will enter the serviced apartment market.