Dubai Department of Tourism and Commerce Marketing (DTCM) has reported that UK visitor arrivals are up 3% for this year’s second quarter. It also revealed that Dubai International Airport handed more than 40 million passengers in 2009, which is a 9.6% increase compared to 2008. “These new figures show that the UK market to Dubai is really starting to recover, and that our strategy so far this year is paying off,” said DTCM’s Director UK and Ireland Ian Scott. “We of course recognise the continuing challenges ahead, but the outlook is positive with a range of new projects in the pipeline that will continue to inspire first -time as well as repeat visitors.” DTCM has put the success down to a broader product, ‘tactical marketing’ and trade support. The tourism board’s Kids Go Free Promotion has also attracted positive results and is expected to be launched again next year.