Saint Lucia Tourist Board (SLTB) has launched an incentive programme and several fam trips for the travel trade this year. “Agents who complete the online programme can then enter our incentive programme, which enables them to win prizes that range from bottles of rum to flights,” SLTB’s Patricia Charlery told Travel Daily. “Top producers will win a place on our ‘Lucian Lime’ fam trip in December – it is really a holiday for the top ten performers.”The board’s online training programme (www.saintluciaexpert.co.uk) already offers a fam trip once the six modules are completed. Once they have been to Saint Lucia, the agent becomes a Saint Lucia Specialist. Cherlery explained that the tourist board specialised its fam trips to offer relevant itineraries. “So far this year, we have hosted a grand fam in June; a carnival and family trip in July; a small inns and dive fam this month; a wedding fam is planned for October and luxury trips are planned for the end of November,” she said. The UK is the second important market for the island following the US in terms of arrivals and last year 71, 853 Brits visited. In addition, the types of holidaymaker going to Saint Lucia has changed. “Family business is improving particularly as the hotel products which target these markets become better with their marketing – Almond Reports, Windjammer Landing and Jalousie,” said Cherlery. “Also, wedding party sizes seem to be on the increase.” The cruise sector has also picked up.