Three London cabbies driving Saint-Lucia branded taxis are visiting the island to gain more knowledge of the destination. Saint Lucia Tourist Board (SLTB) has flown out the drivers to cruise and explore the destination as a fam trip. SLTB’s Vice President of Marketing and Sales Nerdin St Rose said the decision to target cabbies is part of a strategy to build awareness and knowledge of the destination in the UK. It is hoped that with the additional information, drivers will create more potential tourist opportunities. As part of the scheme cabbies had to fill out a questionnaire to qualify for the trip and on their return, the drivers will hand out special offer flyers or brochures from the host hotel for two months.