STA targets 50+ market with new brand

STA targets 50+ market with new brand

STA Travel Group has acquired a new brand aimed at the over 50s market. The new venture, called Bridge the World, will be the group’s first brand outside of the youth market and has began trading online and through a call centre. The company’s first high street agency will open at the end of this month in Bournemouth, followed by another five in the next year. James Herbert has been appointed Commercial Director to handle the new brand, which will initially focus on travel to Australasia before expanding to Asia. “Bridge the World has a twenty year heritage specialising in tailor made, long-haul travel and we’ve updated the brand to ensure it’s entirely relevant for today’s traveller,” he explained. “It gives loyal STA Travel customers a place to migrate to.”

Gary Marshall
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Gary Marshall
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