TUI acquires Travel Sense DK

TUI acquires Travel Sense DK

TUI’s sport division has acquired 85% of Danish sports tour company Travel Sense DK. Travel Sense’s management team will continue to operate the business, which includes football tours and packages for Olympics and the NFL. “Bringing the expertise of the Sport Division and Travel Sense together will allow us to accelerate our growth in the Danish sports market where we have already started to participate by selling packages to the Football World Cup in 2010,” said TUI’s Specialist and Activity Sector Chief Operating Officer Darren Mee. “The characteristics of the market are similar to the UK and there will be an immediate overlap on the sport product range that we can both benefit from.”

Gary Marshall
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Gary Marshall
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